This is a report on a study conducted in the spring of 2011 to examine the cultural and social conditions associated with rebound effects on the household level. The goal of the study was to conduct an empirical, qualitative exploration of the conditions that favour rebound effects. In economics, rebound effects are defined to occur when a measure intended to increase energy efficiency actually contributes to an increase of energy consumption. Examples of conditions that favour rebound effects include using heat pumps for cooling, leaving energy‐saving light bulbs on for longer periods or neglecting to shut them off entirely, or…